We're fixing the thing nobody talks about.
Great people don't leave bad companies. They leave teams where they don't fit. We're building the tools to fix that.
The problem we're solving
Between the two of us, we've built and led teams across fintech, consumer tech, and B2B platforms. We've hired hundreds of people. Launched new products. Scaled teams from 5 to 50+.
And we kept seeing the same pattern: talented people leaving not because the company was bad, but because they didn't fit the team. Or worse, they'd stay but be miserable.
The exit interviews always said the same thing: "It wasn't what I expected." "The work didn't energize me." "I didn't feel like I could be myself here."
These weren't performance issues. These were fit issues. And nobody had good tools to predict or fix them.
What we learned
Most companies think about team success the wrong way. They optimize for individual talent ("hire the best people") and role skills ("do they have 5 years of Python experience?").
But that's not how great teams actually work.
Great teams happen when the work style of each person aligns with what their role actually requires. When someone's energy is sustained by the resources they have, not drained by constant demands. And when the team environment feels psychologically safe enough to take risks and speak up.
The three things that actually matter:
Does the work energize you?
Your work style (RIASEC) tells you what kind of work feels natural vs. draining
Is your energy battery charged?
Job demands vs. resources (JD-R) shows whether you're burning out or thriving
Do you feel safe to be yourself?
Psychological safety determines whether you can take risks and speak up
Why we built Korture
Existing tools didn't solve this. Personality tests tell you about individuals, not teams. Engagement surveys measure symptoms, not root causes. And exit interviews come too late.
We needed something that:
- Helps people understand what kind of work energizes them
- Tracks energy levels over time, not just once-a-year engagement
- Measures psychological safety at the team level
- Actually helps you fix problems before people quit
So we built Korture. Not as consultants or academics, but as practitioners who've lived this problem.
Why "Korture"?
The name comes from the Māori word "koru", the spiral of an unfurling fern. It symbolizes new beginnings, growth, and harmony.
We liked it because it captures what we believe: teams aren't static. They're constantly unfolding, discovering new potential. Our job is to help that process.
What we believe
Simple beats complex
If a tool requires training to use, it won't get used. We make complex science feel simple.
Prevention beats cure
Exit interviews are too late. Monthly check-ins catch problems when you can still fix them.
Teams beat individuals
The best person for the job is whoever makes the team better, not whoever has the best resume.
Data beats intuition
Gut feeling matters, but 70+ years of research gives you better odds than guessing.
Join us in building better teams
Whether you're trying to find your fit, build a healthier team, or hire for long-term success, Korture is here to help.
About the Founders
Built marketing and growth teams at fintech startups. Saw too many talented people leave great companies because of poor team fit.
Launched new businesses in fintech and consumer tech. Learned the hard way that hiring the best individuals doesn't guarantee team success.